Contents
ORIGINAL SCIENTIFIC ARTICLES
Klea Pashtranjaku, Egla Mansi, Osman Köroğlu
THE ROLE OF ARTIFICIAL INTELIGENCE IN SALES AND MARKETING
Mariya Paskaleva
THE ECONOMIC VALUE OF PERSONAL DATA IN DIGITAL ECONOMY
Plamen Ivanov
Elena Petkova
IMPACT OF TOURISM MANAGEMENT AT THE TERRITORIAL LEVEL ON TOURISM ENTERPRISE MANAGEMENT
PROFESSIONAL ARTICLES
Aleksandar Savić, Bojan Obrić, Snežana Lazić, Nikolina Ljubojević
MANAGEMENT OF THE COMANY’S FINANCIAL RISKS
REVIEW ARTICLES
Alla Zinchenko, Iryna Titarenko
ROLE OF INTEGRATED COMMUNICATIONS IN BUILDING AND MAINTAINING THE REPUTATION OF COMPANIES