International Journal of Economic Practice and Policy, Vol. 22, Year 2025

Contents

ORIGINAL SCIENTIFIC ARTICLES

Anđela Petrović, Ana Urošević, Milan Kocić

INFLUENCER CHARACTERISTICS AND INSPIRATION AS PREDICTORS OF CONSUMER PURCHASE INTENTION: THE MODERATING ROLE OF GENDER

Aleksandar Savić, Radan Kostić, Snežana Lazić

ECONOMIC EFFICIENCY OF INVESTMENTS IN THE REPUBLIC OF SERBIA

Dragana Trifunović, Aleksandar Rajković

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DEVELOPMENT AND EMPLOYEE PRODUCTIVITY IN THE CONTEXT OF DIGITAL TRANSFORMATION

REVIEW ARTICLES

Dajana Ercegovac

DIGITAL CURRENCIES AS THE FUTURE OF FINANCIAL TRANSACTIONS

Biljana Stankov, Sonja Marjanski Lazić, Milijana Roganović

FOREIGN DIRECT INVESTMENTS IN CLASSICAL AND NEOCLASSICAL THEORIES OF INTERNATIONAL TRADE

PROFESSIONAL ARTICLES

Snežana Krstić, Biljana Ivanova, Maja Janjetović

COMPARATIVE ANALYSIS OF THE MONETARY POLICY OF THE EUROPEAN CENTRAL BANK AND THE NATIONAL BANK OF SERBIA

Dina Andrejić Macut

THE APPLICATION OF AI-BASED TOOLS IN BUSINESS ENGLISH LANGUAGE TEACHING

Natalija Keković

BUDGET ACCOUNTING CONCEPTUAL FRAMEWORK AND ITS IMPLEMENTING ENTITIES